Conference Organizers

You are the linchpin for changing a global system of pollution and exclusion.

Every virtual conference you hold eliminates significant carbon emissions.

And virtual formats make your conference much more accessible to your community.

Here’s what you can do to make it engaging and satisfying:

Clarify your purpose

Purpose is often confused with format.

Planners often think, "I'm organizing a conference, so that means there will be plenaries and concurrent sessions and evening events." But different groups gather for different reasons—knowledge sharing, community building, problem solving, activism, sales.

We’ve learned to start with a clear purpose and then design the gathering to meet those goals.

Select the right platform

Choosing your platform requires thinking about features, cost, and look-and-feel, which all stem from your purpose.

Spatial video conferencing platforms—where attendees move “themselves” (i.e., a live video image) around in a virtual space, seeing and hearing the people nearest to them—is one promising approach for enhancing networking and participation.

Design networking activities

Even with a good platform, you’ll need powerful activities to get participation.

Attendees may be reluctant to activate their audio and video after experiencing passive, pandemic-era virtual conferences, not to mention possible distractions in the home or office like children, pets, or colleagues.

Join us in developing and studying activity structures that offer planned transitions, comfortable beginnings, enjoyable interactions, and meaningful conversations.

Set social norms

Facilitators can suggest social norms to make participants, especially first-timers, more comfortable.

Facilitators can offer guidance on how to join a group conversation, for example: “While deciding whether to join in, position yourself just outside the group’s circle. When ready to join, enter the circle, and someone will acknowledge you by name.”

Facilitators can also ask the group to generate social norms that work for them.

Help us develop and try out social norms that create comfort, offer choices, and encourage participation.

Organizers’ positive experiences

“We got twice as many registrations, and 50% more early-career professionals attending the virtual.”

“We earned a much bigger profit at the virtual conference.”

“The spatial conferencing tools really allowed people to mix and mingle.”

“I never thought of alternating each year between in-person and virtual. That could work!”

Organizers’ challenges

“I struggle with scheduling virtual conferences—how long should each day last, and what are the best times of day?”

“Technical issues always arise. We had several people running tech support throughout.”

“Our exhibitors abandoned us in the virtual, so we didn’t earn enough revenue. We have to find effective approaches for exhibitors.”